Abstract

This research paper focuses on the importance and relevancy of soft power for Pakistan. In this age of globalization and interdependence the use of hard power can be tricky and unproductive to bring the desired results; the importance of soft power has increased notably. Pakistan as a developing nation needs it more than ever to improve her tarnished image and achieve a better social position. Her neighbor India, on the other hand, has been working on her soft power potential for quite sometimes. Her entertainment and IT industry not only contributes to her economic success but to her image-building as well. All around the world, India is globally present and admired for. It is high time for Pakistan to start building her image by applying principles of soft power through the use of cultural expressions, active diplomacy, politics, media and human capital etc.