CANVA: A SCHOLARLY AND SCIENTIFIC ANALYSIS OF AI-ENHANCED VISUAL DESIGN PLATFORMS

Abstract

Canva is a transformative artificial intelligence (AI)-driven visual design and collaboration platform that democratizes graphic creation by integrating intuitive drag-and-drop interfaces with advanced generative tools, enabling users to produce professional-grade assets such as presentations, social media graphics, videos, and documents without specialized expertise. Anchored in natural language processing (NLP), computer vision, and large language models (LLMs) like those powering Magic Studio, Canva automates design suggestions, content generation, and multimedia editing, fostering efficiency in visual communication. This ecosystem is invaluable for educators, marketers, small businesses, and enterprises across disciplines, where it reduces design time by up to 80% while promoting accessibility and creative equity in an increasingly visual digital landscape.